Smartphone

Phones in every shape and colour, from flip phones on frosted acrylic to pastel models with bright, glowing screens. We use large blocks of saturated colour as the backdrop so the product takes centre stage. How a new phone is placed, angled and grouped is part of the design.

Client

Device brands

Year

2026

Role

Product design

Team

Studio team

Three smartphones leaning on yellow, orange and teal geometric blocks showing the Prism app

Challenge

A new phone has only a few seconds in a photo or on a shelf to look desirable. The product has to stay the hero against a loud, colourful backdrop.

Approach

Large blocks of saturated colour set the mood, and the phone is placed, angled and grouped to show its shape, finish and screen. Frosted acrylic, notebooks and flowers add scale without stealing attention.

Outcome

The new identity launched on schedule and has since been rolled out across every channel by the client's own team, with no outside help needed for the last three campaigns.

A consistent set of product visuals for flip phones, slab phones and pastel models, ready for the web, print and retail displays.

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