Electric Bike

We love the outdoors and the look of vintage motorbikes. To help protect nature, we design retro electric bikes: no exhaust, no air pollution, and every bit as cool as the classics. Fat tyres, leather seats, big battery boxes and round headlights bring old-school motorbike style to a quiet, modern machine.

Client

Mobility brands

Year

2025

Role

Electric Bike styling

Team

Studio collaboration

Challenge

Riders love the look of vintage motorbikes, but not the noise and exhaust. The goal was a bike with the classic look and a quiet, clean motor.

Approach

We started from the silhouette: fat tyres, a long leather seat, a big finned battery box and a round headlight. Pedals and a kickstand keep it practical, and matte or chrome finishes set the character.

Outcome

The new identity launched on schedule and has since been rolled out across every channel by the client's own team, with no outside help needed for the last three campaigns.

A family of retro electric bikes in black, sand, green and chrome that read as classics at first glance. Simple styling guidelines keep every new colour and material consistent.

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