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Coffee Packaging

Bags, tins and gift boxes for coffee brands of every mood. Some borrow the warmth of 1970s paper bags; others lean on matte foil, bold lettering or tropical illustration. Each one is designed to stand out on a shelf and tell the roaster's story before the first sip.

Client

Coffee brands

Year

2026

Role

Packaging design

Team

Studio team

Northwind Coffee — Cover

01

Challenge

Small roasters compete on a crowded shelf where every bag looks alike. Each one needed a package that gets noticed from across the aisle and still feels like the roaster's own.

02

Approach

We start with the roaster's story, then pick the material (kraft, matte foil or paper) and a bold lettering or illustration style to match. One system covers bags, tins and gift boxes, so the whole range reads as a family.

Northwind Coffee — northwind_01.jpg
Northwind Coffee — northwind_02.jpg
Northwind Coffee — northwind_03.jpg
Northwind Coffee — northwind_04.jpg
Northwind Coffee — northwind_05.jpg
Northwind Coffee — northwind_06.jpg
Northwind Coffee — northwind_07.jpg
Northwind Coffee — northwind_08.jpg

03

Outcome

The new identity launched on schedule and has since been rolled out across every channel by the client's own team, with no outside help needed for the last three campaigns.

The bags stand out on the shelf and are easy to tell apart by blend and roast. A roaster can add a new origin by changing the colour, the label and a single illustration.

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